"Throughout our 35 years of operation, we've been synchronized with the identifying characteristics and qualities of the region--namely, lifestyle, energy and innovation," explained Ian Crockett, president of Orange Label Art + Advertising. "The move to Orange Label Art + Advertising reflects our success with clients where our team incorporates those qualities and uses an inspired mixture of art and advertising to create a powerful brand."

Crockett, along with Reiter, suggest that the re-branding will position the agency for a unique opportunity in which their team can blend direct response expertise, media savvy and creativity to develop integrated marketing solutions and measurable results for clients. In an increasingly volatile and demanding industry, such as marketing and advertising, the agency's passion is using their creative instincts to unlock the "essence" of a client's brand to accelerate the client's cash flow, revenue streams and marketplace leadership --goals that honor the vision and heritage of early Orange County growers.

"When California's citrus growers began teaming up with lithographers to create colorful crate labels back in the 1880s, they were using the labels as advertising posters to differentiate themselves from their competition," said Reiter. "In that same vein, the new brand of Orange Label Art + Advertising will provide effective identification and differentiation. Just like the growers, who gained instant brand recognition in situations that required split-second decision-making, we're poised for the same."  (read more)